Here is an interesting talk from Margie Backaus, Chief Business Office at Equinix, on how to build and manage large scale data centers. For every watt consumed by servers, a watt is needed for cooling. The design of data centers makes a dramatic impact on how cooling can be done and electricity saved.
http://www.networkworld.com/podcasts/panorama/2007/060707pan-equinix.html
Unfortunately, alternative energy sources are not (yet) considered a viable solution. But carbon offsets can address that.
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