Sunday, November 27, 2011

Google ends RE <C

In a recent announcement of out-of-season spring cleaning (EOL for Google projects that didn't play out as planned), Google decided to end their efforts to make the production of Renewable Energy more cost efficient than Coal (RE < C). This ambitious initiative ran for four years and results on solar thermal (heliostat) and geothermal energy are published and broadly available.

Stopping this project does not mean Google abandons their attention to green energy. They continue to invest heavily in Renewable Energy (more than $850 million) and also are leading on Data Center efficiency. However, some doubts remains about their future direction as Bill Weihl,'s Green Czar and driving force behind many initiatives,  has decided to leave the company in November 2011.

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